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AI Citations Are Link Building's New KPI. Most SEO Teams Can't Track Them Yet
Clients now want proof that links lead to ChatGPT and AI Overview citations. Here's how to vet placements and build a report that shows it.
AI Share of Voice: How to Measure Brand Visibility When Every Answer Changes
ChatGPT almost never gives the same list of brands twice. A 70,000-response study shows why single screenshots mislead, and which rates hold up in a report.
Answer Engine Optimization Now Means Covering the Searches You Never See
Google's own research describes how AI search splits one prompt into many smaller queries. A rankings report only shows you the first one.
Anthropic IPO: Date, Valuation, Revenue and What the Leaked Prospectus Shows
Anthropic's listing has slipped from October to a reported November debut. Here's what's known about the date, the $2 trillion valuation talk, and the revenue and losses in its leaked prospectus.
ChatGPT Citations Keep Shifting. Here's What AI Visibility Tools Can Still Measure
ChatGPT now runs more searches per answer but cites no more pages, and it prefers documentation over landing pages and roundups. A steady tracking method is the only baseline that survives the next swap.
Claude Code Pricing (October 2026): Pro vs Max, Usage Limits and What It Really Costs
Claude Code costs $20 a month on Pro, $100 or $200 on Max, or whatever you burn through on the API. Here's how to pick a plan, what the usage limits really mean, and how to stop hitting the limit you already pay for.
llms.txt in 2026: What It Is, Who Actually Reads It, and Whether You Need One
Google Search says you don't need it. Chrome's Lighthouse now checks for it. Server logs show the big AI crawlers almost never open it. Here's what the evidence says, and what decides whether AI search cites you instead.
Before Any AI Search Optimization, Make Sure AI Crawlers Can Get In
Cloudflare's September 15 changes turned a firewall setting into a quiet reason sites drop out of AI answers. Here's how to check what each bot actually receives.
Google AI Overviews Now Appear on Most Branded Searches
Branded queries were the one corner of search most teams didn't worry about. September's tracking data suggests that corner is gone, and the click-through baselines built on it need to be redone.
Google Spam Update September 2026: How to Tell If It Hit Your Site
Google's fourth spam update of the year took nearly two weeks to roll out and came with no explanation. Here's how to separate its effects from the rest of a noisy September.
Google AI Overview Sources: Who Google Quotes When People Search Your Brand
AI Overviews showed up on most tracked branded searches by late September. The summaries lean heavily on sites you don't own, and auditing them takes an afternoon.
The AI Wrapper Business in 2026: Why Most Fail and What the Winners Did Differently
Cursor, Harvey, Lovable and Cluely show the gap between a feature on borrowed time and a company that compounds.
The AI brief for builders, operators, and leaders
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