Tools simplified

Semrush

Semrush is a digital marketing platform built around keyword research, competitor analysis, site audits, and backlink tracking. It pulls from a large proprietary database covering billions of keywords and domains, and recently expanded into AI search visibility tracking across tools like ChatGPT, Google AI Overviews, and Perplexity. Adobe completed its acquisition of Semrush in April 2026. The platform is organized into separate toolkits for SEO, content, advertising, social, local, and AI visibility, which can be purchased individually or bundled.